Peggy Kooper

Brandmanager Malibu BLX

Do you have a passion for spirits and are you a Brandmanager who enjoys building strong and loved brands? Be a Brand Manager Malibu and spread the sunshine all year around in this challenging market.

Brandmanager Malibu BLX

  • Amsterdam
  • Marketing | Communicatie
  • Medior
  • Vertrouwlijk
  • 4004

Solliciteer op deze functie

Neem voor meer informatie contact op met Peggy Kooper

  • Amsterdam
  • Marketing | Communicatie
  • Medior
  • Vertrouwelijk
  • 4004

Zo ziet jouw functie er uit

Dit ga je doen

Do you have a passion for spirits and are you a Brand Manager who enjoys building strong and loved brands? Are you ready to step out of your comfort zone and work on one of the most complete portfolios in the industry? Can you, together with a team of motivated colleagues, take our brands to the next level in a challenging market?

Then we are looking for you! As Brand Manager Malibu you will spread sunshine all year around! You will have the full ownership of developing strategies that drive growth and brand equity in The Netherlands, Belgium and Luxembourg. You will deploy a plan engaging consumers around Malibu and it’s refreshing portfolio of spirits and Ready To Drinks. You do this through media campaigns, and brand activations in both retail and hospitality.

Working with the Marketing Manager, you’ll play a key role in growing the brand equity, increasing consumption and ensuring the financial health of Malibu. Using your consumer and media understanding, you will develop and execute brand plans containing ATL and BTL campaigns. You will work closely with the sales teams to provide solutions, such as shopping floor activation concepts and POS materials, that will allow the brand to stand out and drive sales. You’ll be your brands biggest advocate internally and convince stakeholders of the short and long-term strategy.


Brand strategy
Responsible for the design, development and implementation of the annual and 3-year brand plans. The strategic brand planning requires strong analytical skills and data-driven thinking, an excellent understanding of the marketing mix and creativity to think out of the box. You can translate the positioning, vision and goals of the brand into actionable and relevant marketing activities. You seek for synergies in planning with the Brand Company (The Absolut Company in Sweden) and other Pernod Ricard market companies.

Brand ownership

  • You take full ownership of the brand, are accountable for your results and be the point of contact towards all internal and external stakeholders.
  • Your proven project management skills help you executing your campaigns. You align timings with stakeholders, anticipate on bottlenecks and have advanced communication skills to make things happen.
  • You manage the Advertising & Promotional budget and decide for the most efficient and effective allocation.
  • You are continuously up to date on the financial-, market- and media-performance of the brand.
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Dit breng je mee

  • HBO or University degree;
  • At least 2-5 years’ experience within Brand Management OR Performance marketing OR Digital Marketing OR CMI OR B2C eCommerce etc.
  • Experience within FMCG, Tech, Consultancy or (Marketing) agency would be a plus;
  • Proven analytical skills to measure impact and translate data and consumer insights into concrete, marketing plans;
  • Preference for strong knowledge on Social Media, Trade Marketing, PR, Influencers strategy and eCommerce;
  • Stakeholder management/cross-department collaboration;
  • Project management skills;
  • Creativity to think outside the box;
  • English fluent spoken and written is a must, Dutch and French would be a plus.

 Note: Upon application you are a resident of the Netherlands with a full work permit: no sponsoring or housing services needed. 

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Dit krijg je er voor terug

Dit is het aanbod

A varied and inspiring full-time job with a premium portfolio of authentic brands. Pernod Ricard is also based in an inspiring new office both in Brussels and Amsterdam in one of Amsterdam's most creative hotspots: the NDSM wharf. They offer a pleasant and informal working atmosphere with room for self-development.

  • You will join this employer directly;
  • A beautiful workplace in the center of Amsterdam;
  • A good salary aimed at 3-4 years of experience. We are happy to tell you more;
  • An attractive bonus scheme;
  • 30 vacation days per year;
  • Working from home scheme;
  • Travel reimbursement, good pension plan, training opportunities, employee discounts on items.

An businesscase presentation will be part of recruitment process. 

Are you the Brand manager Pernod Ricard is looking for? We would like to receive your CV that clearly shows that you are the Brand Manager.

Do you want more information first please call Peggy Kooper 0629537153, she will be happy to tell you more. 

Exactpi refnr. 4004.

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Dit wordt jouw werkplek

Pernod Ricard is the #2 worldwide in Wines & Spirits and holds one of the most prestigious and comprehensive brand portfolios in the sector: Absolut Vodka, Chivas Regal, Ballantine’s, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, Ricard pastis as well as Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. We’re not just about brands you buy, we’re building the ones you're experiencing. That experience can be summarized in one word: Convivialité. Convivialité is how we do our business: bring passion to work every day and live to our values: openness, collaboration, simplicity and entrepreneurship.

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Jij past perfect

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Wat gebeurt er met jouw sollicitatie?

Peggy gaat voor jou aan de slag. Wij gaan jouw gegevens zorgvuldig bekijken om te bepalen of er een match is. Zo ja, dan nemen wij binnen 3 werkdagen contact met je op. Is er nu nog geen match maar zien wij wel kansen in de nabije toekomst, dan houden wij jouw gegevens in ons bestand. Voor zolang als jij daarvoor toestemming verleend. Uiteraard gaan wij vertrouwelijk met jouw gegevens om en werken wij volgens een strikt privacy reglement. Goed om te weten: Exactpi draagt het kwaliteitslabel van de ABU.

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