An example: the moment you download a whitepaper about writing web texts from a web builder’s website, a personalised flow of e-mail messages about that subject starts, preparing you to outsource some of the work concerning your website. And on social media, too, you suddenly see relevant ads. If you then send out enough signals of interest (clicks), a call to make you an offer will follow.
The platforms for marketing automation are becoming more extensive and more advanced. By aggregating and enriching the data on the behavior (click behavior in emails, search behavior on your website, activities on social media etc.) of your contacts, you can better predict what is the best moment to make a potential customer a certain offer.