The do’s and don’ts of business dress codes

What you wear tells a story—about your professionalism, your attention to detail, and your understanding of context. That’s why we’ve put together these do’s and don’ts of powerful work attire. The goal: to dress appropriately, position yourself strategically, and express your authentic self.

Every organization has its own cultural dress code. What’s standard at a government agency might be considered overdressed in a creative scale-up. The trick is to align with the company culture without sacrificing your personal style. Do some research:

• What are employees wearing on their LinkedIn profiles
• What kind of image does the company’s website project?
• What’s the tone of the industry—conservative, innovative, or relationship-driven?

Start with a professionally neutral base—such as tailored trousers, a blouse, or a blazer—and add a subtle personal touch. Think: a standout accessory, a colorful pocket square, or a stylish bag. This shows that you understand the rules, that you bring your own unique flair.

Not every company has a written dress code, but unwritten rules often exist. If there is a clear dress code—great! Here’s an overview of the most common professional styles:

Business formal
The most formal category. Think classic suits (or skirt suits) in neutral tones, paired with a dress shirt or blouse and closed-toe shoes.
Best for: Law firms, financial institutions, or ceremonial occasions.
Example: Navy suit with a white shirt and leather shoes.

Business professional
Slightly less formal but still polished. Often no tie, but with a blazer or formal dress. Softer colors and more playful fabrics are acceptable.
Best for: Management roles, client meetings, or formal office environments.
Example: Trousers with a blouse and blazer, or a midi dress with a cardigan and heels.

Business casual
Professional, but with more room for personality. Ties are optional, and clean, dark jeans (no rips or washes) may be allowed when paired with polished items.
Best for: Modern offices, internal meetings, or hybrid formal/informal roles.
Example: Smart jeans with a dress shirt and blazer, or a skirt with a sweater and loafers.

Smart casual
The most relaxed professional style, yet still presentable. It’s all about balance: polished but informal.
Best for: Creative industries, open cultures, or Friday afternoon meetings.
Example: Chinos with a polo or blouse, possibly paired with sneakers or a casual blazer.

Important: “Casual” at the office never means beachwear, workout clothes, or something you’d wear for DIY projects. Comfort is fine—but always professional.

Self-expression is important—but it shouldn’t overshadow your professional message. Clothing with overly bold prints, exaggerated silhouettes, or flashy accessories can distract from what you’re trying to say. Your outfit should support your message, not compete with it.

Also keep practicality in mind. Ill-fitting or uncomfortable clothes can disrupt your focus and performance. Choose materials that are breathable, comfortable, and professional—so your outfit works both aesthetically and functionally throughout your workday.

The colors you wear evoke subconscious associations. By using them intentionally, you can subtly influence how others perceive you. Here are some common colors and their effects in a professional context:

• Blue: reliability, calm, intelligence. Great for interviews or client meetings.
• Black: authority, strength, elegance. Use with a warm accent to avoid looking distant.
• White and cream: clarity, order, freshness. Good for presentations and clear messaging.
• Gray: neutral and professional. Combine with accent colors to add energy.
• Red: power, passion, energy. Effective in small doses to stand out or persuade.
• Green and earth tones: balance, calm, approachability. Ideal for informal or people-oriented roles.
• Yellow and orange: creativity, optimism, enthusiasm. Best used subtly in accessories.

In short: color is a powerful communication tool. Align your palette with your goal and desired impression, and you’ll reinforce your message—without saying a word.

As a professional, you are your own brand. Just like a brand should be consistent and recognizable, so should your appearance. Your clothing style can support:

• Leadership: formal, but approachable
• Creativity: original, but purposeful
• Reliability: polished, consistent, and role-appropriate

Use your clothing as an intentional part of your positioning. For a major presentation, choose calm colors that convey authority. For a brainstorming session, show a bit more personal flair.

The key: understand the unwritten dress codes, but stay true to your core. When you feel good in what you’re wearing, you’ll naturally radiate confidence and credibility.

You don’t have to figure it out on your own
Not sure what’s appropriate for a specific client or assignment? Ask your Exactpi consultant for advice. We’re here to support not only your career growth, but also how you present yourself—through your CV, your first impression, and every step that follows.